Tag Archives: ShowStopper

Creative Dimensional Mailers Produce Maximum Results

Captivate your audience and maximize the results of your direct mail campaign with a creative, dimensional direct mail piece like this.

Great for:

  • Branding
  • Lead Generation
  • Invitations
  • New Product Launches

Clients and prospects will interact with a dimensional direct mail piece for months or even years after they receive it!  This Ship in a Bottle direct mailer folds completely flat for mailing and mails at standard postage rates.

For more creative direct mail ideas, visit www.3dpapergraphics.com

Creative Marketing Idea Targeting Women in Health Care

Presbyterian Homes Globes

The Need:

According to the US Census, in the year 2005, individuals aged 65 and older comprised 13% of the US Population. As the population continues to age, this number is projected to balloon to 20% by the year 2030. Seniors and their families will be looking for a simple, trusted resource to answer their questions on options, costs and even vocabulary relating to future care. For over 100 years Presbyterian Homes has provided quality residential communities, health care programs and services for older adults. It was only natural that they answer that need with the launch of a new website, www.SeniorCareAnswerTeam.org. The challenge was how they would drive traffic to the site.

The Solution:

In addition to families and seniors themselves, Presbyterian Homes recognized that a key audience was professionals such as social workers, nurses, discharge planners and physician office staffers. To reach the referral community last holiday season, Presbyterian Homes purchased their Business Holiday Greeting Cards from 3D Paper Greetings.

The reaction to these magical dimensional snowflake greeting cards was quite positive; Presbyterian Homes’ outreach professionals were still seeing the snow globes displayed on desks and countertops many months after the holiday season. So when Presbyterian Homes began planning the launch of their new website, they knew that a dimensional design was just the marketing tool they needed to grab the attention of this key group again.

After reviewing 3D Paper Greetings’ array of dimensional design ideas, Presbyterian Homes’ marketing manager, Theresa Paulin, kept coming back to the ShowStopper™ Globes. Because the audience is 90% women, she wanted to create a piece that would surprise and delight the audience. In addition, she hoped to motivate them to check out the website, while providing an item beautiful enough for display as a constant reminder to those referring professionals and their patients.

Theresa Paulin explains,

“3D Paper Graphics worked with us to create the artwork in a truly collaborative way. Inside the Globe they designed a beautiful, bright bouquet of spring daisies.  They incorporated our tag line ‘Discover • Share • Enrich’ into the piece, and of course, introduced the new website address. We were thrilled with the final result.”

The nature of the referral relationship for assisted living apartments and nursing care makes it difficult to quantify campaign results, since the professionals interact with clients in both work and personal settings. Also, those referring to nursing care and rehabilitation services work on a fast timeline: their clients need assistance or nursing care TODAY, making it difficult to source leads. But word of mouth is positive, and our outreach experts again report seeing the Globes on client desks.

Company Overview:

Headquartered in Evanston, Illinois, with locations throughout Chicago and its suburbs, Presbyterian Homes is a not-for-profit, non-sectarian organization with a national reputation for creating extraordinary communities for older adults for more than 100 years. Their communities are built on an unending commitment to quality of life and exceeding expectations – with senior communities alive with people, intellectual awareness, and enduring friendships.  For more information on Presbyterian Homes visit www.PresbyterianHomes.org

Newly Branded Business Holiday Greeting Cards!

3D Paper Greetings - Corporate Holiday Greeting Cards

3D Paper Graphics has re-branded their AWARD WINNING patented Business Holiday Greeting Card collection!

In a move to better position its distinctive collection of patented Business Greeting Cards,  3D Paper Graphics has re-branded its line and launched a new dedicated website at www.3DPaperGreetings.com. 3D Paper Greetings’ 2009 Holiday Collection offers an elegant selection of dimensional holiday designs, which can be personalized with corporate logos and unique messages.  Businesses also have the option to create custom holiday designs with their exclusive brand imagery.  The intricate hand-crafted designs are guaranteed to captivate its recipient and will be kept and prominently displayed in their office for months or even years after traditional flat cards are discarded and forgotten.  There is no other holiday greeting card available today that has the staying power like a 3D Greeting Card and we all know the more times your company name or logo is seen by others, the greater the chances of it being remembered.  Don’t miss the opportunity to strengthen your  Brand Awareness during the holidays!

Visit the online store today to purchase a holiday greeting card that’s right for your company.

3D Paper Graphics, an innovative leader in the Dimensional Marketing Industry, delivers unique marketing solutions for corporations in the form of 3D direct mail, point-of-purchase, sales aids, event invitations and business greeting cards.

Annual Gala Invitation is a big hit for Witham Health Services Foundation

See the Witham Globe in action!

The Need:
On May 16th, Witham Health Services Foundation hosted its 11th Annual Gala.  This event offered guests an evening to enjoy an elegant dinner, fine live music and dancing as well as silent and live auctions. Since its inception in 1999, the Gala has raised more than $260,000 to support the mission of Witham Health Services.  This year, the event committee was looking for a new idea for their invitation.  They wanted something unique and creative, yet economically sensible.

The Solution:
Last year, Witham Health Services, received an unusual holiday greeting card from Key Bank, which folded flat into an envelope, then opened up into a miniature paper and plastic snow globe desk top display.  In February, after flat greetings had been filed or forgotten, this 3D design remained as both a decoration and a reminder of Key Bank. Brock Hesler, director of corporate development, called 3D Paper Graphics to find out if their patented ShowStopperTM globe greeting design could be customized and used outside of the holiday season for an Annual Gala invitation.    Hesler explained, “We had an event theme and a few images of the hospital, but didn’t really know how to execute our design ideas into the globe.  3D Paper Graphics made it so easy for us.  We just emailed a few pictures, along with the invitation copy, and their design team took it from there.  After a few emails to exchange creative ideas, we had an invitation that was guaranteed to capture the attention of the community.”

Brock Hesler reports that their globe-style invitations were well-received.   The event committee enjoyed receiving an enthusiastic response to the event and positive feedback on the design.  “The unique 3D quality of this invitation makes it memorable.  It is one that people will put out on their desks, reminding them of the benefits and efforts of our Foundation well past the event itself,” says Hesler.

Company Overview:
The Witham Health Services Foundation was established in 1983 to support continuous improvements for a technologically driven hospital and has since become the cornerstone of support for Witham Health Services. Driven by the belief that the citizens of our community deserve access to the latest in technology and care, the Foundation seeks philanthropic contributions. These contributions provide the necessary funding to purchase additional equipment and present the highest quality healthcare programming. For more information on the Witham Health Services Foundation visit www.witham.org.