Tag Archives: Point-of-Purchase

Adding Dimension Changes Everything – Creative Direct Mail

Adding Dimension Changes the Game

Adding Dimension Changes the Game

What happens to a simple Chess game when you add dimension? It completely changes the way you view and play the game.  I bet this image will stick in your mind because it’s taken something simple and familiar and made it different and memorable.  The same thing happens when you add dimension to your direct mail campaigns.  When you add a dimensional component to your marketing campaign your customer will view your brand or product in a different and memorable way.

The above video shows an example of how to take a regular direct mail piece and add a dimensional component.  The removable customizable globe that pops out when the piece is opened is a unique and memorable way to highlight your brand or product.  It will be kept and displayed long after the card is discarded giving your company increased exposure and ROI.  Visit 3D Paper Graphics to get more marketing campaign ideas.

Creative Direct Mail – StandOut

The StandOut from 3D Paper Graphics is a creative way to highlight your brand and get a message out that will be remembered and displayed.  Print a calendar on the back side to promote events, holidays, team schedules or conference dates.

  • Direct Mailing – It folds flat and slides into an envelope
  • Hand Out at trade shows
  • Grand Opening for a store or restaurant
  • Use it to highlight a menu item
  • Product Launch
  • Drive website traffic

Most importantly use your imagination!  All of 3D Paper Graphics products are a memorable way to highlight your brand or product.

Brand Building – Yes, it is important.

This slideshow from The Economist shows the importance of continuing to build your brand even in down times.  People are inherently very visual.  They want to look, feel and touch which is why Dimensional Direct Mail and Marketing is so effective.  See slides 39-43 to see a great example of how important it is to establish your brand through visuals.

3D Paper Graphics is a valuable resource for the IDEAS PEOPLE like yourself.  See Slides 50-57 to see how important the IDEAS PEOPLE are within an organization.