Tag Archives: Event Invitations

Trade Show Success Starts With The Invitation

Participating in a trade show is a great way to introduce your company and your products.  It’s also the place where you come face-to-face with your competition, and therefore, very important that you set yourself apart, starting with your invitation. Below are 5 tips on how a unique, dimensional trade show invitation is the start of your trade show success.

The product above is the Changing Picture.

1. Engage your audience – An invitation that is well-designed, unique, and interactive will increase attendance because you have engaged your audience from the very beginning.

2. Spark a conversation –The right invitation can create buzz prior to the show. People will start talking about you, your company and your booth.  Use the power of word-of-mouth to attract attendees.

3. Create a positive first impression – Often times, the invitation is an introduction and the first impression of your business. Make it count.

4. Drive attendance – Your message on an eye-catching invitation will attract your ideal customers and motivate them to visit your booth.

5. Create lasting brand awareness – Why go to the time and expense of creating a throw-away invitation? When designed for maximum interactivity, your invitation will serve as a marketing piece that gives your company exposure and brand awareness long after the show has ended.

For more information on unique invitations to drive attendance to your booth at your next trade show, visit our website at www.3dpapergraphics.com

Creative Holiday Event Invitation Wins Award

DBT Holiday Invitation

Dubuque Bank and Trust – A Customer Success Story

We love to hear success stories from our clients about how one of our patented dimensional products achieved exactly what they are intended to do.  A perfect example we’d like to share is the success story of Dubuque Bank & Trust and their 2009 Holiday Event Invitation.

2010 marked the 75th year of business for Dubuque Bank & Trust.  To celebrate this important milestone, they wanted to kick-off the celebration with a unique event invitation for their annual holiday cocktail party.

3D Paper Greetings’ patented 3D tree snow globe greeting card was an elegant choice to commemorate DB&T’s success.  The dimensional event invitation, combined with a stylish pocket greeting card designed by DB&T’s creative team, doubled as a keepsake that would be saved and displayed long after the holiday event.

Dubuque Bank & Trust was so pleased with the event invitation, and the rave reviews received from attendees, that they decided to submit the design to the American Advertising Federation of Dubuque for consideration for the 2009 Addy Award.  Up against stiff competition, DB&T was thrilled to be awarded the “Silver Addy Award” under the category of Special Event Material.

Located in Dubuque, Iowa, this community bank opened doors in July of 1935 with just under 20 employees and has grown to one of the largest banking institutions in Iowa today.  DB&T prides themselves on their strong bond between the community, customers, employees and investors, and is proud of the success they have achieved in their 75 years in business.  For further information on Dubuque Bank & Trust, please visit www.dubuquebank.com

3D Paper Graphics designs creative direct marketing materials for B-to-B and B-to-C advertising, and also offers a wide selection of personalized dimensional holiday greeting cards.  For further information about unique holiday greeting cards, please visit 3D Paper Greetings’ website at www.3dpapergreetings.com.

Interactive Educational Materials used for two NASA Mission Events

NASA SlideShow

The Need:

The challenge at Sonoma State University NASA Education & Public Outreach is to find ways to make learning fun.  SSU E/PO has looked to 3D Paper Graphics to design and produce dimensional educational keepsakes for two NASA mission events.

The Solution:

SSU E/PO contacted 3D Paper Graphics to produce a three-dimensional keepsake to commemorate the launch of the Gamma-ray Large Area Space Telescope (GLAST) satellite launch at the Cape Canaveral Air Force Station in June 2008.  Art and copy were created by the SSU E/PO to 3D Paper Graphics’ patented design template.  The unique GLAST “3D Ovals” were included in the gift bags distributed to each of the attendees.  The few samples remaining after the event quickly disappeared as people wanted extras to give to friends who could not come to the launch.

A year later, SSU E/PO contracted with 3D Paper Graphics again to produce another dimensional hand-out, this time for a kick-off conference for new mission, NuSTAR.  3D Paper Graphics’ SlideShow™ telescoping folder was perfect for this satellite, because the design simulates what will happen after the actual launch.  In 2012, the NuSTAR satellite will be launched in a compact form, with a deployable mast that will extend the telescope once in space.  On the reverse side of the SlideShow™ , educational information about the NuSTAR mission, and its scientific targets were featured. This piece was very well received.

Company Overview:

Sonoma State University Education & Public Outreach has a large and dedicated relationship with NASA, involving several major projects. SSU NASA E/PO develops formal educational materials for the classroom and trains both pre-service and in-service teachers. They also work on informal education, to ensure that all people; students, parents, teachers and the public have access to the knowledge and excitement generated by NASA science.  For more information on SSU NASA E/PO visit http://epo.sonoma.edu.

A “Fall Out Of Your Chair” Trade Show Invitation

sdmyersmed

The Need:
In the competitive environment of trade shows, exhibitors are always looking for creative tools to increase attendance and attract visitors to their booths. S.D. Myers, Inc. is no different. They needed a direct mail invitation that would deliver on three fronts. First, the invitation needed to be so surprising and memorable, that the recipient would be compelled to stop by their booth at the 2010 IEEE PES Conference. Second, they needed to promote the next big show in October, the California Power Tour Conference. Third, S.D. Myers needed a long term branding piece that would keep their name and capabilities visible long term, throughout the year.

The Solution:
S.D. Myers received a promotional sample of 3D Paper Graphics newest product, the Lucky Jumpers. Director of Marketing, Paul Myers, took one look at the design and said, “We’ve got to do this!”

From the Lucky Jumpers design template supplied by 3D Paper Graphics, S.D. Myers created the copy and graphics for their “Passport” trade show contest. The self-mailer invitation featured four rubberband-activated cubes, a contest instruction sheet and a passport. As part of the contest, visitors need to get their passports stamped at each of S.D. Myers’ four stations, where they would learn about the company’s products and services. Four stamps earned the participant a $1,000 discount to the 2010 Power Tour conference in October, and qualified them for entry into the grand prize drawing for six free admissions to the Tour.

S.D. Myers mailed the Lucky Jumper invitations to 7,500 people, split between their own current customers, and the trade show pre-registration list.

Paul Myers, said,

“Those people who received the invitation raved about it. Two particular visitors stood out in my mind. The first gentleman confessed that the Lucky Jumpers scared him. He almost fell out of his chair, so he had to come by the booth to see who sent him this surprising invitation. The second explained that he saved the four rubberband-activated cubes, and has them displayed on the shelf in his office. Both cases exemplified exactly what we wanted to happen with this unique dimensional invitation.”

Company Overview:

Headquartered in Tallmadge, Ohio, with locations and partners throughout the world, S. D. Myers, Inc. provides training and education, diagnostic and analytical services, engineering services and engineered products to extend the reliable life of power transformers. For more information on S.D. Myers visit www.sdmyers.com