Tag Archives: Direct Mail

Creative Dimensional Mailers Produce Maximum Results

Captivate your audience and maximize the results of your direct mail campaign with a creative, dimensional direct mail piece like this.

Great for:

  • Branding
  • Lead Generation
  • Invitations
  • New Product Launches

Clients and prospects will interact with a dimensional direct mail piece for months or even years after they receive it!  This Ship in a Bottle direct mailer folds completely flat for mailing and mails at standard postage rates.

For more creative direct mail ideas, visit www.3dpapergraphics.com

Special Event Invitation, Las Vegas Style

Casino StageShow

This creative direct mail invitation, featuring moving playing cards, is just one in a series of Pop Up event invitations used by a popular Las Vegas casino to drive attendance at slot tournaments, poker and holiday events.

With a StageShow from 3D Paper Graphics, your event theme or product imagery will leap from the page in a way that is certain to make the recipient smile.  That emotional connection you make is one that can’t be achieved with a traditional flat mail piece.  The result is greater response – increased attendance, higher sales, and better brand visibility.

Marketing Campaigns: Determining The Offer

As John D. Rockefeller once said, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”

If you look at this quote from a business perspective, this is absolutely true.  You could have the best product or service, but if no one knows you have it, well, you may as well not have it at all.

Knowing the importance of marketing in business also comes with knowing how best to fashion your marketing campaigns.  If determining the offer has you stumped, here’s an article that just might help you plan your next marketing campaign.  Enjoy!
60 Powerful Offers Proven To Make Sales

A “Fall Out Of Your Chair” Trade Show Invitation

sdmyersmed

The Need:
In the competitive environment of trade shows, exhibitors are always looking for creative tools to increase attendance and attract visitors to their booths. S.D. Myers, Inc. is no different. They needed a direct mail invitation that would deliver on three fronts. First, the invitation needed to be so surprising and memorable, that the recipient would be compelled to stop by their booth at the 2010 IEEE PES Conference. Second, they needed to promote the next big show in October, the California Power Tour Conference. Third, S.D. Myers needed a long term branding piece that would keep their name and capabilities visible long term, throughout the year.

The Solution:
S.D. Myers received a promotional sample of 3D Paper Graphics newest product, the Lucky Jumpers. Director of Marketing, Paul Myers, took one look at the design and said, “We’ve got to do this!”

From the Lucky Jumpers design template supplied by 3D Paper Graphics, S.D. Myers created the copy and graphics for their “Passport” trade show contest. The self-mailer invitation featured four rubberband-activated cubes, a contest instruction sheet and a passport. As part of the contest, visitors need to get their passports stamped at each of S.D. Myers’ four stations, where they would learn about the company’s products and services. Four stamps earned the participant a $1,000 discount to the 2010 Power Tour conference in October, and qualified them for entry into the grand prize drawing for six free admissions to the Tour.

S.D. Myers mailed the Lucky Jumper invitations to 7,500 people, split between their own current customers, and the trade show pre-registration list.

Paul Myers, said,

“Those people who received the invitation raved about it. Two particular visitors stood out in my mind. The first gentleman confessed that the Lucky Jumpers scared him. He almost fell out of his chair, so he had to come by the booth to see who sent him this surprising invitation. The second explained that he saved the four rubberband-activated cubes, and has them displayed on the shelf in his office. Both cases exemplified exactly what we wanted to happen with this unique dimensional invitation.”

Company Overview:

Headquartered in Tallmadge, Ohio, with locations and partners throughout the world, S. D. Myers, Inc. provides training and education, diagnostic and analytical services, engineering services and engineered products to extend the reliable life of power transformers. For more information on S.D. Myers visit www.sdmyers.com

10 Ways To Use The Changing Picture Creative Direct Mailer

Changing Picture

3D Paper Graphics is pleased to announce the addition of the Changing Picture Card to our line of three-dimensional marketing products!

Unique and affordable, this creative mailer will captivate your audience and leave a lasting impression.  Your direct mail campaign will engage recipients as they open the card and see one image transform into another!

This creative direct mail piece is ideal for:

• Attracting new customers & capturing market share
• A New product launch
• Driving traffic to a website
• Increasing brand awareness & recall
• Special event invitations
• Unique Trade show give-a-ways
• A commemorative piece
• A new location announcement or new building dedication
•  Reaching out to potential campaign donors
• Conveying before and after scenarios

Request a sample or call us at 860-526-3224

5 Ways To Save On A Unique Dimensional Mailer

1. Design Options

Every great promotion starts with design.  Which dimensional design will convey your message best?  Decide on a theme and determine how much room for copy you will need.  Then establish your budget.  If you don’t see a standard 3D design that fits your budget, don’t be afraid to say so.  Our strength is in our engineering.  Our paper engineers can design to your budget.

2. Bigger Is Not Always Better
The larger your piece, the more it weighs.  If you plan to mail at First Class rates, your mail piece should weigh less than 1 ounce for the best rates.  For Standard Mail, keep it under 3.3 ounces.  Also bear in mind the thickness of your mailer.  Let us know if you’ll be adding any other materials to the envelope.  Additional materials can affect weight and rigidity, which could incur a surcharge.  To save money on envelopes, choose a design that fits into a standard size envelope.

3. Postage
Plan ahead to save on postage!  For $0.44 per piece, First Class mail delivers in 1 – 2 days.  However, if you can allow for 1 – 2 week delivery, you can save 30% – 40% on your postage costs.  Other savings, such as automation and presort discounts, are also available.  We design with weight, thickness and flexibility in mind to qualify you for the greatest savings.  As we create new products, we work closely with our USPS mail piece design specialists to ensure quality delivery and optimum postage rates.

4. Paper Stock
The available selection of paper is overwhelming! Brightness, thickness, texture and coating contribute to the functionality and aesthetics of a three-dimensional piece, but also affect pricing.  We have an extensive library of swatch books and can offer you suggestions for meeting your budget, while achieving the look and feel you desire.

5. Mailing List
Maintaining a clean list of customers and prospects is always the best way to control mailing costs.  If you can’t mail to your entire list, choose those customers and prospects who are most likely to respond to your offer.  If you are mailing from your own database, select the top tier prospects with the greatest sales potential.  If you are purchasing a list, make sure you are selecting the right decision-maker titles within your target industries.

Keep in mind that, although pop-up direct mail designs can be more expensive than the flat alternative, the higher response rate translates into increased brand awareness, additional market share and greater ROI.

Cox Communications Customer Retention Program

Cox Campaign

Case Study Written and Provided By:
Karl Backus, Blue Horse and Trumpet Advertising

The Need:
Blue Horse & Trumpet Advertising was looking for a piece that would serve as the final punctuation in the three-part direct mail customer retention program they were developing for their client, Cox Business- San Diego. The client directive was to create something that “the customer would hold on to for more than 15 seconds.” It had to be something that most of the customers had never seen and would be something that the customer would keep as a reminder of their positive experience with Cox Business. It had to be fun, interactive and remarkable, and it had to fit into the overall campaign theme, “The Future is Here.”

The Solution:

Cox Globe

Blue Horse & Trumpet decided that a crystal ball would provide the customer with the opportunity to engage in a vision of “The Future” with Cox Business-San Diego. The challenge was how to create and ship 16,000 crystal balls within the budget provided. BH&T contacted several manufacturers of glass and plastic snow globes – but the costs were totally unrealistic. Finally, BH&T contacted 3D Paper Graphics to see if their unique snow globes could provide the quality and experience they were looking for within their budget. Still in the concept phase, BH&T simply described the idea to 3D Paper Graphics who in turn explained that it was completely possible to accomplish within their budget; they even provided options that could help make the project even better. 3D Paper Graphics provided a template for BH&T to design within. Once the design was finished and custom paper stock was selected, production started. Cox Business had an immediate need for 1000 pieces, so a short run was expedited and delivered within three weeks of art sign-off. The final 15,000 were delivered a month ahead of schedule, thanks to some smart resource allocation. The result was an enchanting 3” crystal ball that pops open to reveal a retro-dreamy future. While created for the San Diego region, the piece has garnered lots of attention at Cox Communication headquarters in Atlanta. There is already buzz about expanding it nationally.

Testimonial:
“We work with two kinds of vendors. The ones who say, ‘Yeah–but…’ and the ones who ‘Yes!–and…’  The former are the ones that kill the creative process with problems. The latter are the ones who take our ideas and make them better. 3D Paper Graphics is definitely in the latter group.

We had never done anything like our little Crystal Ball, so we were working with just an idea and a lot of hope. We were taken by the hand and led us through the process, pointing out pitfalls and opportunities along the way. It was one of the easiest, best vendor experiences we’ve had.

We were also a little nervous since we are on the West Coast and 3D Paper Graphics is on the East Coast but that was never a problem. We were kept updated on the project progress, overnighted samples, provided us with proofs – frankly, faster than most of our local vendors. In fact, we received our samples of the Crystal Ball/Globes before we received the samples of the other campaign components, which were printed 4 miles from our office.  I honestly wish we could use 3D Paper Graphics for everything.”

Company Profiles:
Blue Horse & Trumpet is a boutique creative marketing firm in San Diego, California. Providing advertising, branding and public relations solutions, BH&T serves a wide array of clients, including Yahoo!, the LA Kings, Chegg.com, Datron World Communications, UCLA Anderson School of Business, Cox Communications and many others. BH&T works in all mediums – print, broadcast, online, social media, exhibit design – to provide their clients with remarkable marketing solutions that achieve the results they are looking for.

Cox Communications is the third-largest cable entertainment and broadband services provider in the country. Cox Communications Inc. is best known for pioneering the bundle of television, Internet and telephone services together, offering consumers the ability to consolidate their services with one provider. For Cox, it’s not about being the biggest; it’s about being the best. Excellence in customer care is another hallmark of Cox Communications. With over 6 million customers and over 22,000 employees, Cox is known as one of the best in the business.

Creative Pharma Direct Mail Piece

Slide Surprise

3D Paper Graphics is excited to announce the Slide Surprise – the newest addition to our line of three-dimensional marketing products.

The Slide Surprise was created to offer a fully customizable one of a kind solution to engage your target audience and uniquely convey your marketing message.  This product features various objects that pop-up when the tab is pulled.  With ample space for compelling copy and custom graphics, the Slide Surprise is an exciting alternative to a traditional flat advertising piece.

Whether you are announcing a new product line, offering a discount, educating consumers or communicating with current customers – the Slide Surprise is a perfect solution to get your brand noticed and remembered.    Use it as a direct mail piece, an internal communications tool or as a tradeshow give-a-way….. the uses are endless!

Click here to view more pop-up direct mail ideas.

Why Should You Spend Money On Direct Mail Now?

It’s true, in the past two years, we have witnessed the undeniable trend of marketing departments shifting dollars away from traditional print marketing methods to cheaper online efforts.  The good news is that 46% of companies plan to increase their overall marketing budget for 2010, as reported by EConsultancy and ExactTarget. Should you put all of your marketing eggs in one electronic basket?  We don’t think so.  In fact, now more than ever, a direct mail program is key to retaining customers and attracting new ones.  If it isn’t part of your current marketing mix, here’s why it is SMART to add it back in:

Synergy
When direct mail is leveraged with email and social media into an integrated marketing program, the multiple touches result in greater response and dramatically higher ROI than when done alone.

Mail Volume
According to the US Postal Service, 2009 mail volume was down 12.7% over the prior year.  What better time to get your piece noticed?  The more unique your design, the better.  An oversized or dimensional design with eye-catching graphics will ensure your message is read and remembered.  You can’t say the same for your flooded email inbox!

Appeal
Direct mail compliments online marketing efforts by appealing to different senses.  The tactile experience of touching, feeling, and seeing the piece in your hands makes a memorable impression.

Research
Research proves that marketing during a recession leads to faster recovery when the economy improves.  McGraw Hill’s Laboratory of Advertising Performance studies have determined that companies that have maintained an advertising presence during a recession emerged with nearly 70% higher growth than those companies that cut ad spending.

Tracking
There are a number of ways to track the response to your direct mail promotion.  The use of promo codes, landing pages, and PURLS will allow you to determine response rates and, most importantly, ROI.