Tag Archives: Customer Retention

Newly Branded Business Holiday Greeting Cards!

3D Paper Greetings - Corporate Holiday Greeting Cards

3D Paper Graphics has re-branded their AWARD WINNING patented Business Holiday Greeting Card collection!

In a move to better position its distinctive collection of patented Business Greeting Cards,  3D Paper Graphics has re-branded its line and launched a new dedicated website at www.3DPaperGreetings.com. 3D Paper Greetings’ 2009 Holiday Collection offers an elegant selection of dimensional holiday designs, which can be personalized with corporate logos and unique messages.  Businesses also have the option to create custom holiday designs with their exclusive brand imagery.  The intricate hand-crafted designs are guaranteed to captivate its recipient and will be kept and prominently displayed in their office for months or even years after traditional flat cards are discarded and forgotten.  There is no other holiday greeting card available today that has the staying power like a 3D Greeting Card and we all know the more times your company name or logo is seen by others, the greater the chances of it being remembered.  Don’t miss the opportunity to strengthen your  Brand Awareness during the holidays!

Visit the online store today to purchase a holiday greeting card that’s right for your company.

3D Paper Graphics, an innovative leader in the Dimensional Marketing Industry, delivers unique marketing solutions for corporations in the form of 3D direct mail, point-of-purchase, sales aids, event invitations and business greeting cards.

Adding Dimension Changes Everything – Creative Direct Mail

Adding Dimension Changes the Game

Adding Dimension Changes the Game

What happens to a simple Chess game when you add dimension? It completely changes the way you view and play the game.  I bet this image will stick in your mind because it’s taken something simple and familiar and made it different and memorable.  The same thing happens when you add dimension to your direct mail campaigns.  When you add a dimensional component to your marketing campaign your customer will view your brand or product in a different and memorable way.

The above video shows an example of how to take a regular direct mail piece and add a dimensional component.  The removable customizable globe that pops out when the piece is opened is a unique and memorable way to highlight your brand or product.  It will be kept and displayed long after the card is discarded giving your company increased exposure and ROI.  Visit 3D Paper Graphics to get more marketing campaign ideas.

Brand Building – Yes, it is important.

This slideshow from The Economist shows the importance of continuing to build your brand even in down times.  People are inherently very visual.  They want to look, feel and touch which is why Dimensional Direct Mail and Marketing is so effective.  See slides 39-43 to see a great example of how important it is to establish your brand through visuals.

3D Paper Graphics is a valuable resource for the IDEAS PEOPLE like yourself.  See Slides 50-57 to see how important the IDEAS PEOPLE are within an organization.

Dimensional Direct Mail goes Flat. What?

What is a flat dimensional direct mail piece?  Isn’t that an oxymoron?

First of all, I have seen many articles and blog posts that refer to the successful use and high ROI of dimensional direct mail, but most refer to any mail that has dimension.  This includes everything from a box with a label applied to it, a poster inserted into a tube or a pen inside of an envelope.  While these tactics do fall into the category of dimensional direct mail and have shown some success there is another category of dimensional direct mail that takes it to a whole new level.  I’m sure at some point in your life you have experienced a Pop-Up book.  These Pop-Up books start flat and as you turn each page you are treated with a new and exciting creation that pops up off the page.  I think everyone can appreciate the effect this has on the reader.  This same concept is being successfully implemented into corporate marketing plans all over the world within their direct mail campaigns.

All paper engineering, design and illustration was done by 3D Paper Graphics on this Harrah’s New Years Direct Mailer. The fan was designed to be detachable and used by the recipient.

Without the internal resources available they call on the experts.  They call on 3D Paper Graphics because of their dedicated team of paper engineers, designers and illustrators that can take a concept and create a stunning dimensional direct mail piece that highlights their brand and gets results.  The results are immediate and lasting.  Lasting because a dimensional direct mail piece is saved by the recipient and passed around.  No one wants to throw away unique and inspiring marketing material, which means your message is viewed many times over.  The best part is that each and every dimensional direct mail piece designed by 3D Paper Graphics is created so that it folds flat for mailing.  This means less money spent on postage and more money in your pocket.  Is your company ready to stand out from the competition?  Visit 3D Paper Graphics website to see some examples of how other companies have utilized a dimensional marketing campaign.

Thank You Cards – Make an impression!

A good salesperson strives to be in front of customers as often as possible. But, when we think about it, our clients and prospects give us many opportunities to make an impression. Usually, these opportunities are overlooked because we get busy or think that our prospects and clients won’t notice.

By sending a unique and memorable dimensional thank you card your client or prospect will appreciate the gesture and more than likely show it around the office and display it on their desk.

Here are four suggestions on when to send a “Thank You” to a client or prospect that will keep you one step ahead of your competition.

1. When customers do business with you. Write a short, personalized “thank you” in a unique and memorable dimensional card that says, “Thank you, I appreciate your business.” You can never say thank you enough. We all appreciate when people go out of their way to make us feel important and recognized.

2. When customers give you a referral. This is one of the most important ways to generate new business. It’s so easy and important to take the time and go back to your referrer , and say, “Thank you for referring me to —–. It means a great deal to me to know that you’re willing to recommend me. I appreciate it.”

3. A random thank you. Sometimes it’s a great idea for a salesperson to send out a random thank you to a client they may not deal with on a regular basis to let them know their business is important.  Did one of your clients get some positive publicity recently that you could acknowledge?  Did your client or prospect get a promotion?  There are countless occasions that occur on a regular basis that you should be taking advantage of.  Set aside some time each week to brainstorm on how you can make these special contacts with your clients and prospects.

4. Did you get a “No” recently? You submitted a proposal to an account and then found out you didn’t get their business. This is a great opportunity to use a dimensional thank you card to write a short note thanking them for their time and consideration. This will keep the door open for future business by being friendly and courteous.  This account will remember you and most likely save and display the unique dimensional card.

These were just a few ideas on when to send a thank you card to a client or prospect.  You’re limited only by your imagination and creativity when it comes to making sure you’re the one they call when your product or service is needed.  Make sure you send a dimensional thank you card to create that lasting impression!