Tag Archives: Advertising Agency

Creative Dimensional Mailers Produce Maximum Results

Captivate your audience and maximize the results of your direct mail campaign with a creative, dimensional direct mail piece like this.

Great for:

  • Branding
  • Lead Generation
  • Invitations
  • New Product Launches

Clients and prospects will interact with a dimensional direct mail piece for months or even years after they receive it!  This Ship in a Bottle direct mailer folds completely flat for mailing and mails at standard postage rates.

For more creative direct mail ideas, visit www.3dpapergraphics.com

5 Ways To Save On A Unique Dimensional Mailer

1. Design Options

Every great promotion starts with design.  Which dimensional design will convey your message best?  Decide on a theme and determine how much room for copy you will need.  Then establish your budget.  If you don’t see a standard 3D design that fits your budget, don’t be afraid to say so.  Our strength is in our engineering.  Our paper engineers can design to your budget.

2. Bigger Is Not Always Better
The larger your piece, the more it weighs.  If you plan to mail at First Class rates, your mail piece should weigh less than 1 ounce for the best rates.  For Standard Mail, keep it under 3.3 ounces.  Also bear in mind the thickness of your mailer.  Let us know if you’ll be adding any other materials to the envelope.  Additional materials can affect weight and rigidity, which could incur a surcharge.  To save money on envelopes, choose a design that fits into a standard size envelope.

3. Postage
Plan ahead to save on postage!  For $0.44 per piece, First Class mail delivers in 1 – 2 days.  However, if you can allow for 1 – 2 week delivery, you can save 30% – 40% on your postage costs.  Other savings, such as automation and presort discounts, are also available.  We design with weight, thickness and flexibility in mind to qualify you for the greatest savings.  As we create new products, we work closely with our USPS mail piece design specialists to ensure quality delivery and optimum postage rates.

4. Paper Stock
The available selection of paper is overwhelming! Brightness, thickness, texture and coating contribute to the functionality and aesthetics of a three-dimensional piece, but also affect pricing.  We have an extensive library of swatch books and can offer you suggestions for meeting your budget, while achieving the look and feel you desire.

5. Mailing List
Maintaining a clean list of customers and prospects is always the best way to control mailing costs.  If you can’t mail to your entire list, choose those customers and prospects who are most likely to respond to your offer.  If you are mailing from your own database, select the top tier prospects with the greatest sales potential.  If you are purchasing a list, make sure you are selecting the right decision-maker titles within your target industries.

Keep in mind that, although pop-up direct mail designs can be more expensive than the flat alternative, the higher response rate translates into increased brand awareness, additional market share and greater ROI.

Cox Communications Customer Retention Program

Cox Campaign

Case Study Written and Provided By:
Karl Backus, Blue Horse and Trumpet Advertising

The Need:
Blue Horse & Trumpet Advertising was looking for a piece that would serve as the final punctuation in the three-part direct mail customer retention program they were developing for their client, Cox Business- San Diego. The client directive was to create something that “the customer would hold on to for more than 15 seconds.” It had to be something that most of the customers had never seen and would be something that the customer would keep as a reminder of their positive experience with Cox Business. It had to be fun, interactive and remarkable, and it had to fit into the overall campaign theme, “The Future is Here.”

The Solution:

Cox Globe

Blue Horse & Trumpet decided that a crystal ball would provide the customer with the opportunity to engage in a vision of “The Future” with Cox Business-San Diego. The challenge was how to create and ship 16,000 crystal balls within the budget provided. BH&T contacted several manufacturers of glass and plastic snow globes – but the costs were totally unrealistic. Finally, BH&T contacted 3D Paper Graphics to see if their unique snow globes could provide the quality and experience they were looking for within their budget. Still in the concept phase, BH&T simply described the idea to 3D Paper Graphics who in turn explained that it was completely possible to accomplish within their budget; they even provided options that could help make the project even better. 3D Paper Graphics provided a template for BH&T to design within. Once the design was finished and custom paper stock was selected, production started. Cox Business had an immediate need for 1000 pieces, so a short run was expedited and delivered within three weeks of art sign-off. The final 15,000 were delivered a month ahead of schedule, thanks to some smart resource allocation. The result was an enchanting 3” crystal ball that pops open to reveal a retro-dreamy future. While created for the San Diego region, the piece has garnered lots of attention at Cox Communication headquarters in Atlanta. There is already buzz about expanding it nationally.

Testimonial:
“We work with two kinds of vendors. The ones who say, ‘Yeah–but…’ and the ones who ‘Yes!–and…’  The former are the ones that kill the creative process with problems. The latter are the ones who take our ideas and make them better. 3D Paper Graphics is definitely in the latter group.

We had never done anything like our little Crystal Ball, so we were working with just an idea and a lot of hope. We were taken by the hand and led us through the process, pointing out pitfalls and opportunities along the way. It was one of the easiest, best vendor experiences we’ve had.

We were also a little nervous since we are on the West Coast and 3D Paper Graphics is on the East Coast but that was never a problem. We were kept updated on the project progress, overnighted samples, provided us with proofs – frankly, faster than most of our local vendors. In fact, we received our samples of the Crystal Ball/Globes before we received the samples of the other campaign components, which were printed 4 miles from our office.  I honestly wish we could use 3D Paper Graphics for everything.”

Company Profiles:
Blue Horse & Trumpet is a boutique creative marketing firm in San Diego, California. Providing advertising, branding and public relations solutions, BH&T serves a wide array of clients, including Yahoo!, the LA Kings, Chegg.com, Datron World Communications, UCLA Anderson School of Business, Cox Communications and many others. BH&T works in all mediums – print, broadcast, online, social media, exhibit design – to provide their clients with remarkable marketing solutions that achieve the results they are looking for.

Cox Communications is the third-largest cable entertainment and broadband services provider in the country. Cox Communications Inc. is best known for pioneering the bundle of television, Internet and telephone services together, offering consumers the ability to consolidate their services with one provider. For Cox, it’s not about being the biggest; it’s about being the best. Excellence in customer care is another hallmark of Cox Communications. With over 6 million customers and over 22,000 employees, Cox is known as one of the best in the business.

Creative Direct Mail Idea for Pharmaceutical Sales Incentive Campaign

Dimensional Direct Mail

Dimensional Direct Mail Piece for Pharmaceutical Sales Incentive Campaign

The Need:

Motivation Excellence was looking to develop a direct mail piece for a leading pharmaceutical client that would excite and motivate the sales force for their annual sales incentive program.  They wanted a campaign kick-off piece that would highlight the destination hotel, and be unique enough to be saved and displayed as a constant reminder and motivator throughout the campaign.   They needed something with a “WOW” factor!

The Solution:

Motivation Excellence decided a multi stage dimensional mailer would create the impact they needed for their client.  Once the team at Motivation Excellence had a concept in mind they contacted 3D Paper Graphics to help them execute the paper engineering and production.  They emailed 3D Paper Graphics a photo of the destination resort to engineer a mailer in which the hotel, fountain and palm trees “popped” off the page.  Once the visual was finished a template was created and sent to Motivation Excellence to design the layout and copy to communicate the incentive program.  The final piece was amazing!  A jumbo 8 ½” x 11” mailer was produced with three stages that created depth to a beautiful scene of the resort that really draws the recipient into the piece.  It has the impact and staying power for which their client was looking.

Testimonial:

“I was not sure on how complicated it would be to create a 3D mailer,” said Debbie Potempa, Purchasing & Production Manager at Motivation Excellence.  “Working with 3D Paper Graphics made it a breeze. They worked closely with our staff designer to create templates to make our image come alive.  The customer service care we received from 3D Paper Graphics was top of the line. I would not hesitate to call 3D Paper Graphics for their opinion and expertise on another project.”

Company Overview:

Motivation Excellence Inc of Schaumburg, IL is a fully integrated, full-service performance improvement agency.  It creates maximum value for its clients through thoroughly researched, ROI-developed, measurably operated performance improvement solutions. Delivery of this value requires experience and expert resources in every area of performance improvement.  To learn more about their programs, visit www.motivationexcellence.com.

3D Paper Graphics, an innovative leader in the Dimensional Marketing Industry, delivers unique marketing solutions for corporations in the form of dimensional and pop-up direct mail, custom packaging, point-of-purchase, sales aids, event invitations and business greeting cards.

Dimensional Design Meets Congo River

The Need:

On Memorial Day weekend, Schlitterbahn® Waterpark New Braunfels unveils its latest blockbuster sensation, the Congo River Expedition, a multi-sensory jungle adventure. Deep in the heart of the rainforest guests discover an ancient river teeming with wild animals, restless natives, thundering waterfalls and a mysterious underground diamond mine. The creative marketing team at Schlitterbahn® Waterparks needed to find an attention-grabbing design that could be used as both a direct mail piece or a hand-out to announce the newest addition to the world’s best waterpark.

The Solution:

Schlitterbahn called upon 3D Paper Graphics for inspiration on unique direct mail design ideas that would be sure to generate excitement among members of the media and key corporate partners. In a family of “firsts,” it was only natural that Schlitterbahn® be the first to apply their colorful “Congo River” creative to the newest of 3D Paper Graphics’ patented dimensional designs, the StandOutTM. Darren Hill, Schlitterbahn® Waterpark Resort’s general manager beamed, “Not only do we feel that this is the most exciting new attraction to open this year in Texas, but we are also proud to premier our new family adventure as part of our 30th anniversary celebration.”

Testimonial:

Schlitterbahn® art director, Lisa Holder, explained, “This is the second project we’ve done with 3D Paper Graphics. They make the whole process easy. They emailed us a template for their StandOutTM dimensional design. Then, we were able to create our own graphics and copy. From concept to delivery, 3D Paper Graphics was able to meet our tight timeframes.”

Company Overview:

Family-owned and operated, Schlitterbahn® Waterparks has been a leader in family water entertainment since 1979. Along the way, the company has celebrated many firsts – the world’s first surfing ride, the world’s first uphill water coaster, the world’s first tidal wave river, plus inner tubing on a scale never seen before or since. Today, Schlitterbahn® operates three water parks in Texas and one in Kansas.

Adding Dimension Changes Everything – Creative Direct Mail

Adding Dimension Changes the Game

Adding Dimension Changes the Game

What happens to a simple Chess game when you add dimension? It completely changes the way you view and play the game.  I bet this image will stick in your mind because it’s taken something simple and familiar and made it different and memorable.  The same thing happens when you add dimension to your direct mail campaigns.  When you add a dimensional component to your marketing campaign your customer will view your brand or product in a different and memorable way.

The above video shows an example of how to take a regular direct mail piece and add a dimensional component.  The removable customizable globe that pops out when the piece is opened is a unique and memorable way to highlight your brand or product.  It will be kept and displayed long after the card is discarded giving your company increased exposure and ROI.  Visit 3D Paper Graphics to get more marketing campaign ideas.

Creative Direct Mail – StandOut

The StandOut from 3D Paper Graphics is a creative way to highlight your brand and get a message out that will be remembered and displayed.  Print a calendar on the back side to promote events, holidays, team schedules or conference dates.

  • Direct Mailing – It folds flat and slides into an envelope
  • Hand Out at trade shows
  • Grand Opening for a store or restaurant
  • Use it to highlight a menu item
  • Product Launch
  • Drive website traffic

Most importantly use your imagination!  All of 3D Paper Graphics products are a memorable way to highlight your brand or product.

Brand Building – Yes, it is important.

This slideshow from The Economist shows the importance of continuing to build your brand even in down times.  People are inherently very visual.  They want to look, feel and touch which is why Dimensional Direct Mail and Marketing is so effective.  See slides 39-43 to see a great example of how important it is to establish your brand through visuals.

3D Paper Graphics is a valuable resource for the IDEAS PEOPLE like yourself.  See Slides 50-57 to see how important the IDEAS PEOPLE are within an organization.