Category Archives: Staged Pop Up Cards

Thank You Cards – Make an impression!

A good salesperson strives to be in front of customers as often as possible. But, when we think about it, our clients and prospects give us many opportunities to make an impression. Usually, these opportunities are overlooked because we get busy or think that our prospects and clients won’t notice.

By sending a unique and memorable dimensional thank you card your client or prospect will appreciate the gesture and more than likely show it around the office and display it on their desk.

Here are four suggestions on when to send a “Thank You” to a client or prospect that will keep you one step ahead of your competition.

1. When customers do business with you. Write a short, personalized “thank you” in a unique and memorable dimensional card that says, “Thank you, I appreciate your business.” You can never say thank you enough. We all appreciate when people go out of their way to make us feel important and recognized.

2. When customers give you a referral. This is one of the most important ways to generate new business. It’s so easy and important to take the time and go back to your referrer , and say, “Thank you for referring me to —–. It means a great deal to me to know that you’re willing to recommend me. I appreciate it.”

3. A random thank you. Sometimes it’s a great idea for a salesperson to send out a random thank you to a client they may not deal with on a regular basis to let them know their business is important.  Did one of your clients get some positive publicity recently that you could acknowledge?  Did your client or prospect get a promotion?  There are countless occasions that occur on a regular basis that you should be taking advantage of.  Set aside some time each week to brainstorm on how you can make these special contacts with your clients and prospects.

4. Did you get a “No” recently? You submitted a proposal to an account and then found out you didn’t get their business. This is a great opportunity to use a dimensional thank you card to write a short note thanking them for their time and consideration. This will keep the door open for future business by being friendly and courteous.  This account will remember you and most likely save and display the unique dimensional card.

These were just a few ideas on when to send a thank you card to a client or prospect.  You’re limited only by your imagination and creativity when it comes to making sure you’re the one they call when your product or service is needed.  Make sure you send a dimensional thank you card to create that lasting impression!

USPS Rate Change – May 11, 2009

On May 11, 2009 the USPS will be adjusting prices for mailing services – First-Class Mail, Standard Mail, Periodicals, Package Services and Special Services. A First-Class Mail stamp will be $0.44. Customers can continue to use the Forever Stamps that they purchased prior to May 11th at $0.42, even after the price change. Below is a list of the basic increases.

First-Class Mail 1oz
Straight First-Class
Letters
$0.44
Postcards
$0.28
Flats
$0.88
First-Class Automation
Letters
Postcards
Flats
5digit
$0.335
$0.205
$0.380
3digit
$0.357
$0.218
$0.542
AADC
$0.360
$0.220
$0.603
Mixed AADC
$0.382
$0.230
$0.725
First-Class Mail Int’l
Canada
Mexico
All Other Countries
Letters
$0.75
$0.79
$0.98
Postcards
$0.75
$0.79
$0.98
Flats
$1.03
$1.03
$1.24
Standard Mail 1oz
Standard Automation
Letters
Flats
5digit
$0.233
$0.346
3digit
$0.251
$0.418
AADC
$0.253
$0.486
Mixed AADC
$0.270
$0.496
Std NonProfit Automation
Letters
Flats
5digit
$0.132
$0.212
3digit
$0.150
$0.284
AADC
$0.152
$0.352
Mixed AADC
$0.169
$0.362
Priority Mail 1 lb Zone 1
thru 8
$4.95

Casino Marketing News

Casino’s get ROI with Dimensional Direct Mail Campaigns

Facing record decline, many in the casi­no and gambling industry are turning to direct marketing in hopes of winning big. Big Las Vegas hotels, including Harrah’s and MGM Grand, have dropped their room rates and are offering all-inclusive packages to drive traffic in their casinos and get cus­tomers to gamble.

In a February report, market analyst Fitch Ratings said gaming had historic declines in the last four months of 2008 — down 3.5%. The firm predicted no significant recovery until 2010.  It’s not that people aren’t visiting the casinos, it’s that they are not playing as much.

Casinos are keeping a close eye on ROI, and as such they are focusing on direct mar­keting programs because they’re measur­able.  Casino’s are really scrutinizing their programs closely and offering things like midweek room deals, food offers and packages to keep people coming in to play in the casino, especially the top players who drive most of their revenue.

Harrah’s Las Vegas has used many dimensional direct mail campaigns with excellent results.  There is no question that the recipient of a memorable Pop up dimensional design is more likely to take the next step towards interacting with the casino than a traditional e-mail campaign or postcard mailer.  A dimensional marketing campaign piece will be kept and passed around for many months to come.