Category Archives: Technology

Did you hear about the restaurant on the moon? The food is good but there’s no atmosphere… 

In honor of today’s full moon on Friday the 13th, we’ve raided our book collection and client portfolio to gather up some of our favorite space-themed pop-ups…


“Tip + Top on the Moon” by Vojtech Kubasta, 1965

tip-top-moon

Back in 1965, when landing on the moon was still just a distant dream, Czechoslovakian artist, architect and book designer Vojtech Kubasta was already taking people there. His works were the subject of an exhibition at the Grolier Club in New York this past spring.


Evolution
by Raymond Hawkey, 1987

evolution

You can’t timeline human history without concluding in space. Breaking the bonds of earth still remains one of mankind’s greatest achievements. The classic book details how we got there and what may be to come.


Sonoma State University / NASA SlideShow, 2008

nasa

Do you know what a Gamma-ray Large Area Space Telescope is? We didn’t, but this SlideShow we created for SSU / NASA certainly peaked our interest. These interactive cards were commissioned to commemorate the launch of the telescope at the Cape Canaveral Air Force Station in 2008.


The Space Shuttle Action Book by Patrick Moore, 1983

shuttle

The shuttle program may have come to an end, but there’s no denying it was one of our most progressive periods in space exploration. This book features some of the most detailed Space Shuttle pop-ups that any enthusiast could ask for.


Star Trek: Giant in The Universe
, 1977

star-trek

No space collection is complete without an icon of science fiction history. Sorry Star Wars fans, but we’ve chosen to highlight the 1977 Star Trek book Giant in The Universe. It’s a great example of mystical pop-ups combined with space and imagination.

If you’re looking some great space themed cards we’ve done with our clients, check out the Software/Technology section of our Custom Gallery.

Top 3 Misconceptions About Paper

paper

When you live, work and play with paper, you end up hearing a lot of misconceptions about it. To help set the record straight, we’d like to share the top three that we encounter.

1. Paper is a dying medium.

True, digital is taking over many parts of life. Books, newspapers and magazines are changing format and gaining the letter “e” as a prefix. But as long as touch is still one of the five basic senses we know people will still want tactile things to hold, interact with and share. Objects pop-open on our screens everyday with little amazement or recollection. When it happens artfully with the paper in your hands, that experience is not easily forgotten.

2. Using paper is bad for the environment.

Every medium has its pros and cons. Do you know what’s in the battery of that smartphone, or how much energy is consumed by a server farm? Paper is one of the most recycled materials and the push for sustainable paper has never been stronger. Conservation isn’t about preventing progress, but rather using resources responsibly. That is why we continuously engineer our products to be efficient and lasting.

3. Paper is plain and unimaginative.

We see each piece of paper as a blank canvas. It’s a starting point for a world of creativity with a million different directions to go. It can become anything, and anything is possible. There’s nothing better than giving that sheet life by transforming it into something that naturally draws curiosity. If we’ve done our job well you won’t be thinking of that original sheet of paper, but we’ll know that’s where it all started.

To us, this is what paper is really about. When you need something captivating that stays in your audience’s hands, don’t overlook the power of paper.

Smithsonian X 3D

smithsonian-x-3d

At any given time, the Smithsonian Institution can only display about 1% of their complete collection to the public. Many of their artifacts are often fragile and irreplaceable, meaning they can only be experienced from limited perspectives in controlled environments.

So how do you display these items to people around the world? How do you share locations like archeological dig sites, or educate on cosmic events occurring in space?

Here in the digital age the solution is 3D modeling. That’s why the Smithsonian has introduced Smithsonian X 3D, a beta version of the 3D software that allows everyone to experience some of the greatest exhibits of science and history. There’s already a sampling of items that can be previewed by clicking Browse Models on their site.

Whether it’s unique museum artifacts or intricate 3D paper products, 3D models help further exploration and understanding. A single model can be shared with an infinite audience without the expense of physical samples or in person handling. Motion can be incorporated to demonstrate functionality. Colors can be changed to provide alternate appearances. The options are limitless.

To learn more about Smithsonian X 3D, check out this video. To see what we’ve been up to with 3D modeling, check out our BrandStand Business Card demo.

Thank You Cards – Make an impression!

A good salesperson strives to be in front of customers as often as possible. But, when we think about it, our clients and prospects give us many opportunities to make an impression. Usually, these opportunities are overlooked because we get busy or think that our prospects and clients won’t notice.

By sending a unique and memorable dimensional thank you card your client or prospect will appreciate the gesture and more than likely show it around the office and display it on their desk.

Here are four suggestions on when to send a “Thank You” to a client or prospect that will keep you one step ahead of your competition.

1. When customers do business with you. Write a short, personalized “thank you” in a unique and memorable dimensional card that says, “Thank you, I appreciate your business.” You can never say thank you enough. We all appreciate when people go out of their way to make us feel important and recognized.

2. When customers give you a referral. This is one of the most important ways to generate new business. It’s so easy and important to take the time and go back to your referrer , and say, “Thank you for referring me to —–. It means a great deal to me to know that you’re willing to recommend me. I appreciate it.”

3. A random thank you. Sometimes it’s a great idea for a salesperson to send out a random thank you to a client they may not deal with on a regular basis to let them know their business is important.  Did one of your clients get some positive publicity recently that you could acknowledge?  Did your client or prospect get a promotion?  There are countless occasions that occur on a regular basis that you should be taking advantage of.  Set aside some time each week to brainstorm on how you can make these special contacts with your clients and prospects.

4. Did you get a “No” recently? You submitted a proposal to an account and then found out you didn’t get their business. This is a great opportunity to use a dimensional thank you card to write a short note thanking them for their time and consideration. This will keep the door open for future business by being friendly and courteous.  This account will remember you and most likely save and display the unique dimensional card.

These were just a few ideas on when to send a thank you card to a client or prospect.  You’re limited only by your imagination and creativity when it comes to making sure you’re the one they call when your product or service is needed.  Make sure you send a dimensional thank you card to create that lasting impression!

USPS Rate Change – May 11, 2009

On May 11, 2009 the USPS will be adjusting prices for mailing services – First-Class Mail, Standard Mail, Periodicals, Package Services and Special Services. A First-Class Mail stamp will be $0.44. Customers can continue to use the Forever Stamps that they purchased prior to May 11th at $0.42, even after the price change. Below is a list of the basic increases.

First-Class Mail 1oz
Straight First-Class
Letters
$0.44
Postcards
$0.28
Flats
$0.88
First-Class Automation
Letters
Postcards
Flats
5digit
$0.335
$0.205
$0.380
3digit
$0.357
$0.218
$0.542
AADC
$0.360
$0.220
$0.603
Mixed AADC
$0.382
$0.230
$0.725
First-Class Mail Int’l
Canada
Mexico
All Other Countries
Letters
$0.75
$0.79
$0.98
Postcards
$0.75
$0.79
$0.98
Flats
$1.03
$1.03
$1.24
Standard Mail 1oz
Standard Automation
Letters
Flats
5digit
$0.233
$0.346
3digit
$0.251
$0.418
AADC
$0.253
$0.486
Mixed AADC
$0.270
$0.496
Std NonProfit Automation
Letters
Flats
5digit
$0.132
$0.212
3digit
$0.150
$0.284
AADC
$0.152
$0.352
Mixed AADC
$0.169
$0.362
Priority Mail 1 lb Zone 1
thru 8
$4.95

Custom ShowStopper Examples

Custom Globe Carrier

A great way to showcase a custom ShowStopper Globe is to create a brochure carrier and send it as a direct mail piece or use it as a handout.

Custom Holiday Greeting Cards

Custom Holiday Examples

Many clients prefer to have us design and produce a custom holiday globe greeting card design for their company.  This option is very cost effective for quantities as low as 500 pieces.