Category Archives: Advertising Agencies

Squeeze-It Featured as Fold of the Week

Last week, our very own Squeeze-It was featured on foldfactory.com’s 60-second Super-cool Fold of the Week. Check out the full video below:

Special thanks to Trish Witkowski for sharing The Squeeze-It and Squeeze-It Business Card.

Dimensional A/B Testing

It’s not uncommon to check the temperature of water before you dive in, so it’s no surprise many of our clients turn to A/B testing when using dimensional cards for the first time.

question-mark

A/B testing is a great way to evaluate the improved response rate you’ll get from using a 3D mailer. We’ve put together a short Q&A to help get you started:

What’s the best way to test dimensional marketing products?

With any experiment, you want to isolate and test one variable at time. That variable is the dimensional card. You also need a control to compare the results to, which will be your traditional mailer.

Evenly divide your recipient list and keep your copy, graphics and marketing message the same for both mailers. The only variation (other than dimension of course) should be a different promotional code or landing page URL for tracking purposes.

What quantities should I compare?

While there’s no maximum, testing on a pool that’s too small allows outliers and abnormalities to have a greater influence on the results. If you only sent out a handful of each card type, and several of your list addresses were bad, the results could be inaccurately skewed toward one side or the other.

We recommend a minimum of 1000 pieces for each mailer when testing. It’s very common for our clients to maintain their normal mailing quantities and divide the list, sending half traditional and half pop-up mailers for their first test.

How do I select a product?

Bigger and pricier will not necessarily increase results. It’s more important to choose a dimensional card that best highlights your product or service. This is done by evaluating the type of pop-up, display or interaction you are looking for. There’s an ideal product for every need and budget.

For example, a company that manufactures tires may want a custom mailer that is round or rotates to drive focus to the product. A provider of medical or technical services may want a FlipBook with the page space needed to present all of their information in a more engaging way. A trade-show invitation StandOut will be displayed, generating additional interest and possible attendees beyond the initial recipient.

What results can I expect to see?

Immediately, the go-to answer is higher response rates for the active promotion. How much higher? Traditionally, dimensional mailers can perform 4-5% better than their flat counterparts. That’s an additional 40-50 responses for every 1000 cards sent.

But in the long run, brand exposure is what turns a company into a household name. Don’t be surprised if on a future visit to a vendor, your 3D mailer is still hanging around on display. We commonly receive feedback of leads and sales coming from dimensional cards years after they were sent, and in fact, it’s something that frequently happens to us! This is a long term benefit that flat mailers simply do not provide.

At 3D, we pride ourselves in helping companies of all sizes market more effectively. To get started on your own 3D mail campaign, contact us today:

3D Paper Graphics – Dimensional mailers and marketing products.
3D Paper Greetings – Event invitations, business cards and holiday cards.

Creative Dimensional Mailers Produce Maximum Results

Captivate your audience and maximize the results of your direct mail campaign with a creative, dimensional direct mail piece like this.

Great for:

  • Branding
  • Lead Generation
  • Invitations
  • New Product Launches

Clients and prospects will interact with a dimensional direct mail piece for months or even years after they receive it!  This Ship in a Bottle direct mailer folds completely flat for mailing and mails at standard postage rates.

For more creative direct mail ideas, visit www.3dpapergraphics.com

Adding Dimension Changes Everything – Creative Direct Mail

Adding Dimension Changes the Game

Adding Dimension Changes the Game

What happens to a simple Chess game when you add dimension? It completely changes the way you view and play the game.  I bet this image will stick in your mind because it’s taken something simple and familiar and made it different and memorable.  The same thing happens when you add dimension to your direct mail campaigns.  When you add a dimensional component to your marketing campaign your customer will view your brand or product in a different and memorable way.

The above video shows an example of how to take a regular direct mail piece and add a dimensional component.  The removable customizable globe that pops out when the piece is opened is a unique and memorable way to highlight your brand or product.  It will be kept and displayed long after the card is discarded giving your company increased exposure and ROI.  Visit 3D Paper Graphics to get more marketing campaign ideas.

Creative Direct Mail – StandOut

The StandOut from 3D Paper Graphics is a creative way to highlight your brand and get a message out that will be remembered and displayed.  Print a calendar on the back side to promote events, holidays, team schedules or conference dates.

  • Direct Mailing – It folds flat and slides into an envelope
  • Hand Out at trade shows
  • Grand Opening for a store or restaurant
  • Use it to highlight a menu item
  • Product Launch
  • Drive website traffic

Most importantly use your imagination!  All of 3D Paper Graphics products are a memorable way to highlight your brand or product.

Brand Building – Yes, it is important.

This slideshow from The Economist shows the importance of continuing to build your brand even in down times.  People are inherently very visual.  They want to look, feel and touch which is why Dimensional Direct Mail and Marketing is so effective.  See slides 39-43 to see a great example of how important it is to establish your brand through visuals.

3D Paper Graphics is a valuable resource for the IDEAS PEOPLE like yourself.  See Slides 50-57 to see how important the IDEAS PEOPLE are within an organization.

Dimensional Direct Mail goes Flat. What?

What is a flat dimensional direct mail piece?  Isn’t that an oxymoron?

First of all, I have seen many articles and blog posts that refer to the successful use and high ROI of dimensional direct mail, but most refer to any mail that has dimension.  This includes everything from a box with a label applied to it, a poster inserted into a tube or a pen inside of an envelope.  While these tactics do fall into the category of dimensional direct mail and have shown some success there is another category of dimensional direct mail that takes it to a whole new level.  I’m sure at some point in your life you have experienced a Pop-Up book.  These Pop-Up books start flat and as you turn each page you are treated with a new and exciting creation that pops up off the page.  I think everyone can appreciate the effect this has on the reader.  This same concept is being successfully implemented into corporate marketing plans all over the world within their direct mail campaigns.

All paper engineering, design and illustration was done by 3D Paper Graphics on this Harrah’s New Years Direct Mailer. The fan was designed to be detachable and used by the recipient.

Without the internal resources available they call on the experts.  They call on 3D Paper Graphics because of their dedicated team of paper engineers, designers and illustrators that can take a concept and create a stunning dimensional direct mail piece that highlights their brand and gets results.  The results are immediate and lasting.  Lasting because a dimensional direct mail piece is saved by the recipient and passed around.  No one wants to throw away unique and inspiring marketing material, which means your message is viewed many times over.  The best part is that each and every dimensional direct mail piece designed by 3D Paper Graphics is created so that it folds flat for mailing.  This means less money spent on postage and more money in your pocket.  Is your company ready to stand out from the competition?  Visit 3D Paper Graphics website to see some examples of how other companies have utilized a dimensional marketing campaign.

Thank You Cards – Make an impression!

A good salesperson strives to be in front of customers as often as possible. But, when we think about it, our clients and prospects give us many opportunities to make an impression. Usually, these opportunities are overlooked because we get busy or think that our prospects and clients won’t notice.

By sending a unique and memorable dimensional thank you card your client or prospect will appreciate the gesture and more than likely show it around the office and display it on their desk.

Here are four suggestions on when to send a “Thank You” to a client or prospect that will keep you one step ahead of your competition.

1. When customers do business with you. Write a short, personalized “thank you” in a unique and memorable dimensional card that says, “Thank you, I appreciate your business.” You can never say thank you enough. We all appreciate when people go out of their way to make us feel important and recognized.

2. When customers give you a referral. This is one of the most important ways to generate new business. It’s so easy and important to take the time and go back to your referrer , and say, “Thank you for referring me to —–. It means a great deal to me to know that you’re willing to recommend me. I appreciate it.”

3. A random thank you. Sometimes it’s a great idea for a salesperson to send out a random thank you to a client they may not deal with on a regular basis to let them know their business is important.  Did one of your clients get some positive publicity recently that you could acknowledge?  Did your client or prospect get a promotion?  There are countless occasions that occur on a regular basis that you should be taking advantage of.  Set aside some time each week to brainstorm on how you can make these special contacts with your clients and prospects.

4. Did you get a “No” recently? You submitted a proposal to an account and then found out you didn’t get their business. This is a great opportunity to use a dimensional thank you card to write a short note thanking them for their time and consideration. This will keep the door open for future business by being friendly and courteous.  This account will remember you and most likely save and display the unique dimensional card.

These were just a few ideas on when to send a thank you card to a client or prospect.  You’re limited only by your imagination and creativity when it comes to making sure you’re the one they call when your product or service is needed.  Make sure you send a dimensional thank you card to create that lasting impression!

USPS Rate Change – May 11, 2009

On May 11, 2009 the USPS will be adjusting prices for mailing services – First-Class Mail, Standard Mail, Periodicals, Package Services and Special Services. A First-Class Mail stamp will be $0.44. Customers can continue to use the Forever Stamps that they purchased prior to May 11th at $0.42, even after the price change. Below is a list of the basic increases.

First-Class Mail 1oz
Straight First-Class
Letters
$0.44
Postcards
$0.28
Flats
$0.88
First-Class Automation
Letters
Postcards
Flats
5digit
$0.335
$0.205
$0.380
3digit
$0.357
$0.218
$0.542
AADC
$0.360
$0.220
$0.603
Mixed AADC
$0.382
$0.230
$0.725
First-Class Mail Int’l
Canada
Mexico
All Other Countries
Letters
$0.75
$0.79
$0.98
Postcards
$0.75
$0.79
$0.98
Flats
$1.03
$1.03
$1.24
Standard Mail 1oz
Standard Automation
Letters
Flats
5digit
$0.233
$0.346
3digit
$0.251
$0.418
AADC
$0.253
$0.486
Mixed AADC
$0.270
$0.496
Std NonProfit Automation
Letters
Flats
5digit
$0.132
$0.212
3digit
$0.150
$0.284
AADC
$0.152
$0.352
Mixed AADC
$0.169
$0.362
Priority Mail 1 lb Zone 1
thru 8
$4.95