Rethinking Direct Mail Marketing

It’s 2016 and the marketing industry is always evolving. The best marketing campaigns are a synergy of multiple outlets with a heavy emphasis on web presence and social media activity. E-mail campaigns are a great supplemental tool, but as we’ve mentioned in the past, most of your customers won’t even open your message. Even if they do, they probably won’t remember it.

Direct mail marketing is the perfect way to bridge the gap, especially when combined with a digital element like a webkey, a QR code, or a landing page. While print is no longer the dominant force in marketing it once was, there is still a significant role it can play in executing the perfect campaign. The secret lies in utilizing creative and memorable vehicles that make your message stand out from the rest.

Check out this article written by Wendy Kenney exploring the subject in detail.

Kenney does a great job breaking down the process of a successful direct mail marketing campaign. She says “you need to have a long term perspective. Direct mail should not be viewed as a ‘one and done’ project; instead, it should be created as a campaign”. This point rings true with most marketing concepts, but especially so with direct mail.

That’s where we can help. We have a great selection of products for you to plan your next direct mail marketing campaign around. If you need some inspiration, check out our custom gallery for examples of some of our favorite past projects.

Got an idea for something else? We can help you with that too! Just reach out and let’s see what we can come up with together.

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