Creative Pop-Ups Spark Audience Interaction


The Fortune Cookie mailer by 3D Paper Graphics is a fun and creative direct mail piece designed to engage your audience with its interactive qualities. We’ve put together a short list of ideas on how to use a pop-up mailer in one of your marketing campaigns.

An interactive event invitation:

Let’s say you’re planning a company event or fundraiser and you decide to hold a drawing at the end of the night. You want to achieve as much participation as possible, so you announce the drawing in the invitation. Add dimension: Use variable data printing on the card and the pop-up cookie. Guests drop their cookie into a container as they enter. When it’s time to draw, you announce the numbers or code on the cookie, and your guests match it to their cards.

Your invitation acts as more than just a clever raffle ticket. It drives participation in the drawing because it’s highly engaging.

A trade show giveaway:

Have an upcoming trade-show appearance? You need to provide visitors with a takeaway item so they will remember you. A pop-up like the Fortune Cookie is versatile because it has multiple components. Your visitors take with them an interactive piece to be opened at a later time. Add dimension: Turn your giveaway into a contest entry. Provide a small number of cookies with a fortune containing a congratulatory message and information on how the recipient can receive a free consultation. On the rest, provide a URL and information on how they can follow-up about your products or services.

The interactive nature of your giveaway inspires and encourages recipients to take the first step and contact you after the event.

A building block for a new campaign:

Not sure where to start with a new campaign? You need marketing materials that stand out. When you find them, how do you make the information they contain just as creative? Add dimension: Starting with a unique idea like the Fortune Cookie is inspiring. List your services or benefits in the style of a menu to guide users through what you have to offer. Include an encouraging message on the fortune that ties in with your marketing goals.

The result is a cohesive piece of marketing collateral that’s ready to help launch any new campaign, by becoming a creative jumping-off point.

For more ideas on how to use the Fortune Cookie, request a free estimate.

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