Case Study #1 – Port Of Long Beach

POLB

The Port of Long Beach (POLB), in California, founded in 1911, is the second largest seaport in the United States and an economic driver far beyond its local and regional impact. Over $155 billion dollars of trade goods pass through the Port and make their way into stores, homes and businesses throughout the country. But it’s probably not the first name that comes to mind when you think of a thrilling holiday greeting card.

You’d be wrong. For the past five years, the POLB has been a 3D Paper Greetings customer, using our paper-engineered, pop up designs to craft a unique holiday communication for employees, vendors, contractors and friends of the Port.

Choosing a different product each year, the Port’s design team has created a series of commemorative greeting cards, each highlighting some aspect of the Port, while retaining the Port’s brand identity.

“We love the possibilities we get with 3D Paper Graphics,” says Jen Choi, Manager of Creative Arts & Design, “they always have some new concept for us to play with, and the feedback we’ve received from the people who get the cards has been unbelievable. It’s become a real collectible.”

POLB maintains the cohesive theme of a 3-dimensional piece but mixes it up with art and copy, so the pieces play as a series, but never become boring. From a Custom Globe in 2009, a Roundabout in 2010, to a Spin Card in 2011, a Changing Picture in 2012 and a Custom Bottle for 2013 – we can’t wait to see what The Port of Long Beach comes up with for 2014!

Check out our newly updated Testimonials page for additional clients who will be featured in our case study series. To see your company featured, just drop us a line.

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