Top 3 Misconceptions About Paper

paper

When you live, work and play with paper, you end up hearing a lot of misconceptions about it. To help set the record straight, we’d like to share the top three that we encounter.

1. Paper is a dying medium.

True, digital is taking over many parts of life. Books, newspapers and magazines are changing format and gaining the letter “e” as a prefix. But as long as touch is still one of the five basic senses we know people will still want tactile things to hold, interact with and share. Objects pop-open on our screens everyday with little amazement or recollection. When it happens artfully with the paper in your hands, that experience is not easily forgotten.

2. Using paper is bad for the environment.

Every medium has its pros and cons. Do you know what’s in the battery of that smartphone, or how much energy is consumed by a server farm? Paper is one of the most recycled materials and the push for sustainable paper has never been stronger. Conservation isn’t about preventing progress, but rather using resources responsibly. That is why we continuously engineer our products to be efficient and lasting.

3. Paper is plain and unimaginative.

We see each piece of paper as a blank canvas. It’s a starting point for a world of creativity with a million different directions to go. It can become anything, and anything is possible. There’s nothing better than giving that sheet life by transforming it into something that naturally draws curiosity. If we’ve done our job well you won’t be thinking of that original sheet of paper, but we’ll know that’s where it all started.

To us, this is what paper is really about. When you need something captivating that stays in your audience’s hands, don’t overlook the power of paper.

Leave a Reply

Your email address will not be published. Required fields are marked *