5 Ways To Save On A Unique Dimensional Mailer

1. Design Options

Every great promotion starts with design.  Which dimensional design will convey your message best?  Decide on a theme and determine how much room for copy you will need.  Then establish your budget.  If you don’t see a standard 3D design that fits your budget, don’t be afraid to say so.  Our strength is in our engineering.  Our paper engineers can design to your budget.

2. Bigger Is Not Always Better
The larger your piece, the more it weighs.  If you plan to mail at First Class rates, your mail piece should weigh less than 1 ounce for the best rates.  For Standard Mail, keep it under 3.3 ounces.  Also bear in mind the thickness of your mailer.  Let us know if you’ll be adding any other materials to the envelope.  Additional materials can affect weight and rigidity, which could incur a surcharge.  To save money on envelopes, choose a design that fits into a standard size envelope.

3. Postage
Plan ahead to save on postage!  For $0.44 per piece, First Class mail delivers in 1 – 2 days.  However, if you can allow for 1 – 2 week delivery, you can save 30% – 40% on your postage costs.  Other savings, such as automation and presort discounts, are also available.  We design with weight, thickness and flexibility in mind to qualify you for the greatest savings.  As we create new products, we work closely with our USPS mail piece design specialists to ensure quality delivery and optimum postage rates.

4. Paper Stock
The available selection of paper is overwhelming! Brightness, thickness, texture and coating contribute to the functionality and aesthetics of a three-dimensional piece, but also affect pricing.  We have an extensive library of swatch books and can offer you suggestions for meeting your budget, while achieving the look and feel you desire.

5. Mailing List
Maintaining a clean list of customers and prospects is always the best way to control mailing costs.  If you can’t mail to your entire list, choose those customers and prospects who are most likely to respond to your offer.  If you are mailing from your own database, select the top tier prospects with the greatest sales potential.  If you are purchasing a list, make sure you are selecting the right decision-maker titles within your target industries.

Keep in mind that, although pop-up direct mail designs can be more expensive than the flat alternative, the higher response rate translates into increased brand awareness, additional market share and greater ROI.

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