Dimensional Design Meets Congo River

The Need:

On Memorial Day weekend, Schlitterbahn® Waterpark New Braunfels unveils its latest blockbuster sensation, the Congo River Expedition, a multi-sensory jungle adventure. Deep in the heart of the rainforest guests discover an ancient river teeming with wild animals, restless natives, thundering waterfalls and a mysterious underground diamond mine. The creative marketing team at Schlitterbahn® Waterparks needed to find an attention-grabbing design that could be used as both a direct mail piece or a hand-out to announce the newest addition to the world’s best waterpark.

The Solution:

Schlitterbahn called upon 3D Paper Graphics for inspiration on unique direct mail design ideas that would be sure to generate excitement among members of the media and key corporate partners. In a family of “firsts,” it was only natural that Schlitterbahn® be the first to apply their colorful “Congo River” creative to the newest of 3D Paper Graphics’ patented dimensional designs, the StandOutTM. Darren Hill, Schlitterbahn® Waterpark Resort’s general manager beamed, “Not only do we feel that this is the most exciting new attraction to open this year in Texas, but we are also proud to premier our new family adventure as part of our 30th anniversary celebration.”


Schlitterbahn® art director, Lisa Holder, explained, “This is the second project we’ve done with 3D Paper Graphics. They make the whole process easy. They emailed us a template for their StandOutTM dimensional design. Then, we were able to create our own graphics and copy. From concept to delivery, 3D Paper Graphics was able to meet our tight timeframes.”

Company Overview:

Family-owned and operated, Schlitterbahn® Waterparks has been a leader in family water entertainment since 1979. Along the way, the company has celebrated many firsts – the world’s first surfing ride, the world’s first uphill water coaster, the world’s first tidal wave river, plus inner tubing on a scale never seen before or since. Today, Schlitterbahn® operates three water parks in Texas and one in Kansas.

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