Dimensional Direct Mail goes Flat. What?

What is a flat dimensional direct mail piece?  Isn’t that an oxymoron?

First of all, I have seen many articles and blog posts that refer to the successful use and high ROI of dimensional direct mail, but most refer to any mail that has dimension.  This includes everything from a box with a label applied to it, a poster inserted into a tube or a pen inside of an envelope.  While these tactics do fall into the category of dimensional direct mail and have shown some success there is another category of dimensional direct mail that takes it to a whole new level.  I’m sure at some point in your life you have experienced a Pop-Up book.  These Pop-Up books start flat and as you turn each page you are treated with a new and exciting creation that pops up off the page.  I think everyone can appreciate the effect this has on the reader.  This same concept is being successfully implemented into corporate marketing plans all over the world within their direct mail campaigns.

All paper engineering, design and illustration was done by 3D Paper Graphics on this Harrah’s New Years Direct Mailer. The fan was designed to be detachable and used by the recipient.

Without the internal resources available they call on the experts.  They call on 3D Paper Graphics because of their dedicated team of paper engineers, designers and illustrators that can take a concept and create a stunning dimensional direct mail piece that highlights their brand and gets results.  The results are immediate and lasting.  Lasting because a dimensional direct mail piece is saved by the recipient and passed around.  No one wants to throw away unique and inspiring marketing material, which means your message is viewed many times over.  The best part is that each and every dimensional direct mail piece designed by 3D Paper Graphics is created so that it folds flat for mailing.  This means less money spent on postage and more money in your pocket.  Is your company ready to stand out from the competition?  Visit 3D Paper Graphics website to see some examples of how other companies have utilized a dimensional marketing campaign.

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