Thank You Cards – Make an impression!

A good salesperson strives to be in front of customers as often as possible. But, when we think about it, our clients and prospects give us many opportunities to make an impression. Usually, these opportunities are overlooked because we get busy or think that our prospects and clients won’t notice.

By sending a unique and memorable dimensional thank you card your client or prospect will appreciate the gesture and more than likely show it around the office and display it on their desk.

Here are four suggestions on when to send a “Thank You” to a client or prospect that will keep you one step ahead of your competition.

1. When customers do business with you. Write a short, personalized “thank you” in a unique and memorable dimensional card that says, “Thank you, I appreciate your business.” You can never say thank you enough. We all appreciate when people go out of their way to make us feel important and recognized.

2. When customers give you a referral. This is one of the most important ways to generate new business. It’s so easy and important to take the time and go back to your referrer , and say, “Thank you for referring me to —–. It means a great deal to me to know that you’re willing to recommend me. I appreciate it.”

3. A random thank you. Sometimes it’s a great idea for a salesperson to send out a random thank you to a client they may not deal with on a regular basis to let them know their business is important.  Did one of your clients get some positive publicity recently that you could acknowledge?  Did your client or prospect get a promotion?  There are countless occasions that occur on a regular basis that you should be taking advantage of.  Set aside some time each week to brainstorm on how you can make these special contacts with your clients and prospects.

4. Did you get a “No” recently? You submitted a proposal to an account and then found out you didn’t get their business. This is a great opportunity to use a dimensional thank you card to write a short note thanking them for their time and consideration. This will keep the door open for future business by being friendly and courteous.  This account will remember you and most likely save and display the unique dimensional card.

These were just a few ideas on when to send a thank you card to a client or prospect.  You’re limited only by your imagination and creativity when it comes to making sure you’re the one they call when your product or service is needed.  Make sure you send a dimensional thank you card to create that lasting impression!

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