Rethinking Direct Mail Marketing

It’s 2016 and the marketing industry is always evolving. The best marketing campaigns are a synergy of multiple outlets with a heavy emphasis on web presence and social media activity. E-mail campaigns are a great supplemental tool, but as we’ve mentioned in the past, most of your customers won’t even open your message. Even if they do, they probably won’t remember it.

Direct mail marketing is the perfect way to bridge the gap, especially when combined with a digital element like a webkey, a QR code, or a landing page. While print is no longer the dominant force in marketing it once was, there is still a significant role it can play in executing the perfect campaign. The secret lies in utilizing creative and memorable vehicles that make your message stand out from the rest.

Check out this article written by Wendy Kenney exploring the subject in detail.

Kenney does a great job breaking down the process of a successful direct mail marketing campaign. She says “you need to have a long term perspective. Direct mail should not be viewed as a ‘one and done’ project; instead, it should be created as a campaign”. This point rings true with most marketing concepts, but especially so with direct mail.

That’s where we can help. We have a great selection of products for you to plan your next direct mail marketing campaign around. If you need some inspiration, check out our custom gallery for examples of some of our favorite past projects.

Got an idea for something else? We can help you with that too! Just reach out and let’s see what we can come up with together.

New Year, New Feature!

Graphics gallery sliderAll of us at 3DPG want to thank our customers for a great 2015 Holiday season and wish you a happy and healthy 2016!

To help ring in the new year, we’re unveiling a brand new feature for our recently redesigned 3DPaperGraphics website: a Custom Gallery featuring many of our favorite custom projects from throughout the years.

This is a perfect tool for those who need some inspiration for their next 3D project. You can even filter by industry to see what other companies in your field have done. We are certain that one of our many awesome products can help you go above and beyond your marketing goals. Just start here and don’t hesitate to contact us if you need a helping hand!

Fundraising With Holiday Flair

It seems every year at 3DPG, we are reminded of how creative and thoughtful our clients can be. Most choose to use our products for what they are: unique and fun Holiday Greetings. But some of the more inventive clients go the extra mile and use them as a part of a bigger and better project.

KFUO, a Lutheran radio station out of St. Louis, MO, is definitely one of those clients. They recently used one of our Custom Globes and Hang Tags to generate interest and results for a fundraiser they ran. Here’s what they had to say about it:

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“Our big fundraising push was ‘Give a Gift in Honor/Memory of a Loved One’. If a person donated, we wrote their first name along with their city and state on the Hang Tag and then placed it on our KFUO Christmas Tree, which sat in the Studio during the Christmas season…

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We had a great response both in donations from our supporters and in compliments about the beautiful and unique globe that was sent out.”

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Feeling inspired by this great idea? Give us a shout and let’s see what we can come up with!

A Promotion You Can Bank On

Here at 3D Paper Graphics, we are constantly working to help companies reach their goals in marketing, advertising and many other business-related endeavors. Sometimes a project will come along that changes the way you look at your work and what effect it has on the world around you.

Recently, we produced a Bank for Seventh-Day Adventist Church. About 8,000 of them were distributed at a convention to be brought around the world as a way of collecting donations. Representative Nancy Kyte had this to say about the Banks:

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“There were Adventist church members from more than 150
countries at the convention, and I feel sure that the offering banks have
been carried home to well over 100 countries.  We are more than pleased!  In
some remote little churches, these banks will be considered very precious.”

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The fact that our product will be used as a vehicle to improve the lives of countless children throughout the world is something we are very proud of. We hope to continue to work with such great organizations and create things that can help them reach their goals.

Social Media Success: Integrated Marketing at it’s Finest

Looking for a creative new way to engage your audience? Consider a 3DPG dimensional print campaign in conjunction with a social media contest. It’s a fun and easy way to get your company name out there on multiple social media platforms as well as to spur a valuable audience reaction. Here is a prime example from our awesome clients, Lemmonds Design and AccruePartners:

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The turkey globe is a shining example of a Custom Globe engineered and produced by 3DPG. This project was a big time success, as the #AccrueTurkey and #TurkeySelfie campaign generated TONS of interest for the client and some wonderfully creative and inspiring social media posts! Check out some of these great photos:

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Feeling inspired by this great idea? Want to get started on your own campaign? Give us a shout at 3DPaperGreetings.com and let’s see what we can come up with together!

 

 

Illuminated Paper Sculptures

As paper enthusiasts, we are always looking around the web for exciting new ways to use our favorite medium. We recently came across this beautiful example while perusing one of our favorite art & design blogs: This is Colossal. These gorgeous silhouette sculptures (created by two artists called Hari & Deepti) are layered light boxes that consist of intricately hand cut paper and are back-lit with LED lights to create a dramatic effect that brings the whole composition to life.

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Be sure to watch the video here to get a fascinating time lapse view into the painstaking (though ultimately rewarding) process:

If you are as inspired by this great work as we are, be sure to contact us for your next 3D paper project and let’s see what we can come up with together!

Dimensional A/B Testing

It’s not uncommon to check the temperature of water before you dive in, so it’s no surprise many of our clients turn to A/B testing when using dimensional cards for the first time.

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A/B testing is a great way to evaluate the improved response rate you’ll get from using a 3D mailer. We’ve put together a short Q&A to help get you started:

What’s the best way to test dimensional marketing products?

With any experiment, you want to isolate and test one variable at time. That variable is the dimensional card. You also need a control to compare the results to, which will be your traditional mailer.

Evenly divide your recipient list and keep your copy, graphics and marketing message the same for both mailers. The only variation (other than dimension of course) should be a different promotional code or landing page URL for tracking purposes.

What quantities should I compare?

While there’s no maximum, testing on a pool that’s too small allows outliers and abnormalities to have a greater influence on the results. If you only sent out a handful of each card type, and several of your list addresses were bad, the results could be inaccurately skewed toward one side or the other.

We recommend a minimum of 1000 pieces for each mailer when testing. It’s very common for our clients to maintain their normal mailing quantities and divide the list, sending half traditional and half pop-up mailers for their first test.

How do I select a product?

Bigger and pricier will not necessarily increase results. It’s more important to choose a dimensional card that best highlights your product or service. This is done by evaluating the type of pop-up, display or interaction you are looking for. There’s an ideal product for every need and budget.

For example, a company that manufactures tires may want a custom mailer that is round or rotates to drive focus to the product. A provider of medical or technical services may want a FlipBook with the page space needed to present all of their information in a more engaging way. A trade-show invitation StandOut will be displayed, generating additional interest and possible attendees beyond the initial recipient.

What results can I expect to see?

Immediately, the go-to answer is higher response rates for the active promotion. How much higher? Traditionally, dimensional mailers can perform 4-5% better than their flat counterparts. That’s an additional 40-50 responses for every 1000 cards sent.

But in the long run, brand exposure is what turns a company into a household name. Don’t be surprised if on a future visit to a vendor, your 3D mailer is still hanging around on display. We commonly receive feedback of leads and sales coming from dimensional cards years after they were sent, and in fact, it’s something that frequently happens to us! This is a long term benefit that flat mailers simply do not provide.

At 3D, we pride ourselves in helping companies of all sizes market more effectively. To get started on your own 3D mail campaign, contact us today:

3D Paper Graphics – Dimensional mailers and marketing products.
3D Paper Greetings – Event invitations, business cards and holiday cards.

Fold, Pull, Pop & Turn

Ever wondered what goes into creating a pop-up book?

This video courtesy of Smithsonian Libraries takes you through the process with two of the best in the business: Author / Artist Chuck Fischer and Paper Engineer Bruce Foster, who were featured as part of the 2010-2011 Fold, Pull, Pop & Turn Exhibit at the Smithsonian National Museum of American History.

This fascinating and informative video walks you through it from start to finish, and provides a great snapshot of the production process here at 3D Paper Greetings. We use the same methods shown in the video for our projects; specifically the creation of die-lines and prepress layouts (or “nesting sheets”), hand assembling comps and working with remote production plants to manufacture large quantities to be distributed worldwide.

Take a few minutes to enjoy this video, and you’ll have a new appreciation for what we and all other paper engineers do!

Fun Logo Quiz & the Importance of Branding

Here at 3D Paper Greetings, we appreciate the power of good branding.

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As an artist, you know you’ve succeeded if the consumer can recognize your company just from its logo. Taking it to the next level, some huge companies (like Apple, Nike, Target, etc.) have become so prevalent that many people can remember and draw their logos from scratch!

That’s the ultimate goal of branding and art direction – you want the consumer to be so familiar with your company that they can recall your brand simply from hearing or reading your name.

In honor of the power and importance of branding, we are sharing this fun link from Time.com where you can take a short quiz to measure how well you know your brands. Enjoy!

Logo Quiz

Throwback Thursday – How You Used to Order

We recently unearthed a stack of our “vintage” order forms, so we’re taking a look back at how business used to be done, and how it all got started…

2007 – 3D Paper Graphics was a young company, and the 3D Paper Greetings brand name hadn’t been introduced yet. The ShowStopper™ Globe was available to purchase by mail, phone or fax! Some of our customers may even remember these old order sheets. Check out those logos:

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Now which card design was right for you? There were a whopping seven Standard Globe choices that year, and only two Logo Globes to choose from. That pretty much wrapped up the line of holiday cards:

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Time to get personal. There were more front oval options available than there were products. Entering a custom greeting or an envelope return address took some work. Nothing brings out the joys of the holidays more than feeling like you’re taking a standardized test:

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That was it – and believe it or not it worked. Today we’re proud of how far 3D Paper Graphics and 3D Paper Greetings have come in both our designs and our order entry methods. We thank those of you who have been with us along the way.